Chloe Emerson owns a small but popular coffee shop called Mug Shots in Portland, Oregon. Like many small business owners, her hopes and dreams are a mix of business goals and personal aspirations: open a second location, organize her contacts, start a newsletter, eat pastries in Paris, sing at her open mic night. You likely have a lot in common with Chloe. You may not want to sing at open mic night, but you do have goals and aspirations for yourself and your business. But if you’re not seeing the business growth you’d hoped for, your dreams may start to feel out of reach. You have a great product or service, but like Chloe, you may struggle with how to effectively manage your marketing and find the most efficient, cost-effective way to attract, keep and grow your customer base. Maybe you’ve even started to doubt your ability to run a successful business.