How do I market my book? is the question on everyone’s mind. As the virtual bookshelves strain under the weight of thousands of new titles being added each week, the topic dominates writers’ forums, blogs and conferences around the world. So what’s a writer to do? There’s another approach to consider — so let’s ask the question one more time: How do I market my book? My answer to this question is simple: Like a marketer. Not an author.